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Designed by babywearing consultants and loved by parents, the Boba X is the only carrier you need from newborn to toddler. With an intuitive design that adjusts in both width and height. Once your child outgrows the width of the...

The Subo Food Bottle is fast becoming a fav baby/children's item in many households. It is an incredible food bottle design that allows your little one to eat pureed fruit and vegetables, smoothies, yoghurts and even soft foods...

The Subo Food Bottle is fast becoming a fav baby/children's item in many households. It is an incredible food bottle design that allows your little one to eat pureed fruit and vegetables, smoothies, yoghurts and even soft foods...

8-in-1 baby carrier. All-seasons all-positions. Includes infant insert, built-in headrest, sleep hood, waist belt pocket, removable lumbar support, and a zippered panel to reveal our signature 3D mesh for a breathable comfort...

With the LUMA brush and comb you are able to make your little one look even cuter. You will quickly notice your baby likes his little hairs to be brushed and scalp to be massaged. In this way you prevent cradle cap and stimulate...

Let’s face it, feeding little kids is not for the faint-hearted, it is a MESSY job! The Melii silicone suction plate aims to make meal time a little less stressful and a lot more fun! Place the plate on a flat surface and ...

The 3 Compartment Snackle Box is the perfect companion for busy parents and adventurous kids who love snacks on the go. Inspired by the design of a fisherman’s tackle box, this innovative snack container features 3 compartments,...

The Melii Sandwich Cutters are great for picky eaters by transforming ordinary meals into fun shapes that are also easy to eat! The set includes both a square and triangle cutter, carefully designed to minimize food waste by...

The Snackle Box is the perfect companion for adults and children kids who love snacks on the go. Inspired by the design of a tackle box, this innovative snack container features 9 individual compartments, each with removable...

Designed to fit a standard-size crib, our crib sheets feature our signature playful prints to compliment baby's stylish nursery. Crafted in breathable cotton muslin that gets softer with every wash.100% cotton muslinStandard...

DetailsIf you're looking for a gorgeous, 100% natural throw or blanket, look no further.  We absolutely love these muslin throws and always have one on the sofa and our teenagers all love them on their beds...

Make meal time a little less messy and little less stressy!The Melii Silicone Plates suction on to flat surfaces so you don't have to wrestle your little one to keep their plate on the table or high chair! This plate...

The LUMA Easy Wipe Box is a must-have for your changing table! This fashionable box looks fabulous and is very easy to use. The box can be opened and closed with one finger. This prevents the wet wipes from drying out. The large...

The LUMA toilet seat helps your child adjust to the “big people” toilet and increases confidence. Is has an anti-skid rim underneath and can therefore be easily placed on every toilet. RRP: $34.95MaterialsMaterialsPolypropylene...

The contemporary LUMA potty helps to potty train your little one. It has a removable insert and is therefore easy to clean.  The potty is available in different color combinations and is part of a complete series of care...

The LUMA step stool helps your little toddler to become a little more independent. It is indispensable in the bath room or toilet. Not only the bottom is made out of anti-skid material, but the top as well. Easily movable...